For some of you this article is not going to seem odd at all. In fact, you may consider me somewhat naive for finding this news perculiar. Scientists at the California Institute of Technology have measured brain activity and found that we are much happier, at least for a short while, when we believe that we are experiencing a luxury item. In the study the scientist gave subjects sips of wine and told the subject that the wine they were tasting came from bottles of wine that cost various prices between $5 and $90. It turns out that when the subjects believed they were sipping $90 wine, pleasure centers in the brain lit up. The study concludes that there is a measurable affect when someone believes they are experiencing a luxury. This seems odd to me because almost everyone I know seems to get all excited when they believe that they have found a bargin item or a practical way to save an extra dollar. This study does partly explain how many people get into financial problems by buying stuff they really cannot afford. Odd News worth mentioning and worth a closer look.
http://www.msnbc.msn.com/id/22614130/
